Art direction
A successful creative vision requires a captivating aesthetic and a clear message of the brand’s identity.
2024 Devon Energy Brand Update
Client: Beyond Theory
Role: Sr. Art Director
For successful and recognized brands, new art and creative direction may be needed periodically to renew the evolving brand identity. My services of art direction address correcting issues of brand inconsistencies, message dilution, and stale creative, while implementing higher standards for design and brand use. Improved standards may be produced for clients who wish to refresh the brand vision while remaining fidelis to the original brand.
Print and Digital Collateral Design
Client: Various
Role: Art Director
With over two decades of expertise in print production, I create captivating print materials that leave a profound impression. In a digital age, print still remains a significant medium for promoting events, personalizing mailers, or impressing your audience with elevated presentation. Specializing in high-end print design, I bring a wealth of experience to ensure your printed materials are not just seen, but also not forgotten.
Women and Home Ownership Book
Client: WaHO, Inc.
Role: Art Director
Women and Home Ownership meticulously showcases the compelling stories and history of American women in home ownership, accompanied by an extensive application of proprietary photo editing and enhancement techniques to breathe life into the historical artifacts. Each image within the book undergoes a thoughtful process of refinement, ensuring a visually immersive experience that brings the narratives to vivid detail and captivates readers with the richness of the storytelling.
Email Campaigns
Client: Various
Role: Art Director
The desired results from email campaigns encompass increased engagement, click-through rates, and ultimately, conversions. I bring years of expertise in crafting impactful email campaigns, having successfully executed strategies for a diverse range of industries, from fast food to finance.
Social Media Campaigns and Content Generation
Client: Sonic Drive-In
Role: Art Director and Photographer
From introducing new offers and evergreen content to highlighting unique product offerings, my approach to social media campaigns and content focuses on creating engaging and varied content that connects with audiences and delivers meaningful results.
Client: Heartland Payment Systems
Role: Art Director
Enhancing your company's digital presence with effective social media strategies facilitates organizational growth and builds a stronger sense of community among employees.
Bricktown Water Taxi Tourism Promotions
Client: Bricktown Water Taxi
Role: Art Director
When designing social media content the aim is not just to enhance aesthetics, but to drive real value—by boosting sales, increasing event attendance or expanding audience reach. My creatively and intentionally curated content produces an original and impactful social media presence.
Technical Illustrations
Client: Heartland Payment Systems
Having experience in producing precise visuals tailored for instructional manuals and technical documentation allows me to merge artistic sensibility with technical proficiency to deliver impactful visual solutions.
